About Matt

Professional History

• Matt earned his Bachelor of Science in Business Administration from the University of Nebraska Omaha.

• Matt has 9+ years of home care operations experience with Home Instead / Honor. He started as a Business Performance Coach and finished as Director of Franchise Strategy and Operations.

• As Director of Franchise Strategy and Operations he initiated and led the day-to-day operations of multi-unit and redevelopment department as Franchise Strategy Director working with the largest multi-unit owners in the system.

• Matt maximized business growth (increasing regional sales by 7%) and Return on Investment (ROI) by providing franchise owners with an in-depth business education, including market data analysis, segmentation strategies, corporate governance, and procedural guidance.

• Matt created performance models to identify underperforming franchises and increase the franchise office count (+2%) while consolidating the total number of franchise owners.

• As Senior Manager of Business Performance, Matt led a team of business performance coaches providing support to 73 franchise owners who owned 89 franchise offices. He delivered robust business strategies, annual sales forecasts, and long-term relationship-building to support and increase the quality of services and to enhance profitability.

• Matt developed and delivered new franchise network resources and tools including pricing strategy models, work force utilization, operational scorecards, and business planning workbooks.

• Prior to Matt’s experience in home care, Matt has served over 20 years of B2B Sales and Service as Vice President of Client Services.

When Emily was asked why she brought Matt onto the team she shared "If I needed analytic support in my Home Instead businesses, I was calling Matt. I want to surround myself with the best and Matt is one of them.” She went on to say, “It goes without saying but Matt’s a stand up guy. If I can be around people who inspire me to be a better human every day then why wouldn’t I make the choice to bring them onto the team?”

Personal Note from Matt:

I’m a lifelong Nebraskan who enjoys spending time with my wife, Mary Ellen, watching our 2 girls play soccer and dance, and playing with our giant Bernie-Doodle, Milo.  I’m an avid sports fan who follows both Creighton and Nebraska.  I also enjoy reading and solving puzzles … Wordle, Crossword and Sudoku.    

Home care is a uniquely mission driven industry.  When I tell people I’m in Home Care, many will share a story about their loved one’s aging journey.  I’m no different.  I have a story or two.  That is why I have a passion for the industry.  What makes this passion truly meaningful is working with an ardent and dedicated leader such as Emily.  She has reinforced the adage “if you want to go fast, go alone, if you want to go far, go together”.  It’s her ability to build upon the strengths of the team and operationalize the procedures that drives the success of an organization.  I’ve worked with many offices, and the most successful have leaders who can inspire their people and manage the process.   

I’m looking forward to working with you and seeing how FAR we can go.