About Amanda

Professional History

• Amanda holds degrees in Business and English from Brandeis University

• Amanda's experience spans a range of industries from restaurants to real estate, but she's most excited by home care. She's led marketing for companies like Home Care Pulse (now Activated Insights) and enCappture for Home Care.

• She has built lead nurturing campaigns that resulted in a 10% increase in marketing-sourced pipeline in the first 90 days and email open rates 2.5x the industry benchmark.

• At Activated Insights (formerly Home Care Pulse), Amanda implemented lead scoring programs resulting in leads that converted to opportunities at double the industry benchmark and closed-won at 130% the previous rate.

• She specializes in creating relevant content, like blogs and videos, optimized for organic search, resulting in a 100% increase in website visits within eight months.

• Her digital events have resulted in a 10x increase in webinar participants within 12 months for past companies.

When Emily was asked to make a comment about Amanda's contributions as a team member she said, "Amanda is brilliant and that is not an understatement. Her ability to pull from what people say and create marketing campaigns is exceptional. As a support to our team I feel incredibly fortunate. As a human I get to know I feel incredibly grateful. We are so thankful for her digital marketing expertise and her home care industry knowledge."

Personal Note from Amanda:

I'm an upstate New Yorker who called 4 cities across 3 states home before finally settling down with my husband, Simon, and our rescue dog, William Carlos Williams. When I'm not decoding marketing analytics or creating campaigns, you can probably find me halfway up a mountain in the beautiful Adirondacks.

I've worked in a variety of verticals over my career, but none of them has made me feel as passionate and excited as home care. I love working with clients to identify the message and positioning that can propel their business forward in such an important industry. I'm grateful to work with a team of individuals who feel the same way, under a leader like Emily. She truly walks the walk when it comes to her vision and convictions on how we improve the quality of care, employment, and work-life balance for home care owners and operators.

I'm excited to work with you!